Close Read Images

Lorenzo Fanton Graphic Designer

COTEMiami_LF_⍟_Entrance
COTEMiami_LF_⍟_01
COTEMiami_LF_⍟_02
COTEMiami_LF_⍟_03
COTEMiami_LF_⍟_05
COTEMiami_LF_⍟_09
COTEMiami_LF_⍟_06
COTEMiami_LF_⍟_10
COTEMiami_LF_⍟_Illos
COTEMiami_LF_⍟_Cows
COTEMiami_LF_⍟_11
COTEMiami_LF_⍟_12
COTEMiami_LF_⍟_13
COTEMiami_LF_⍟_ConstructionWall_01

After the success of the first restaurant in NYC, restaurateur Simon Kim and team moved their attention to the next tech capital of the USA, Miami. Located in the heart of the Art District, the restaurant’s exterior was created to elegantly stand out in comparison to the extravagant high-end storefront in the area.

For their new location we expanded the Cote brand and adapted to Miami’s warmer climate with the introduction of magenta as the main color; brought to life by a new series of collaterals. We then created the interior signage that compliments the brand and plays off the surrounding arts district. We collaborated with renowned @studioyondr to create detailed, etched-style illustrations of the meat cuts. (See their process here.)

For the exterior and interior signage, we collaborated closely with the interior architectural firm, MN. Together we brought to life the brand’s extension on both the design and the production of several elements. The beacon just above the door’s entrance welcomes the guests into a Turrell-Esque experience before reaching the dining room.

Client: Gracious Hospitality
Agency: Pentagram
Areas of Focus: Branding, Graphic Design, Art Direction, Web Design, Environmental Design
Year: 2021

Creative Direction: Emily Oberman
Designer: Lorenzo Fanton, Matt Varner, Jase Hueser
Project Manager: Zoe Chrissos
Interior Design: MNDPC Architects
Project Photos: Gary He & Naho Kubota

Information

 

Lorenzo Fanton is an Italian graphic designer and design director based in New York City with experience in the fields of brand identity, editorial design, type design, and digital design.

Lorenzo is known for turning complicated business problems into easy-to-grasp ideas and visual systems while delivering concept-driven, clear, and elegant design solutions across multiple platforms. With a type-driven approach, Lorenzo’s process jumps between thorough research and intuitive creation.

Through his international experience gained at agencies across multiple countries such as Pentagram, Collins, Ogilvy & Mather, The Partners, Siegel and Gale, The Glue Society, and Fabrica, Lorenzo has gained a formidable repertoire of knowledge and qualities. Skilled and adaptable with a passion for design and typography, Lorenzo brings to the table many years of experience managing collaborators and overseeing the design production process.

Lorenzo’s work has been awarded by prestigious organizations including the Type Directors Club of NY, Society of Publication Design and the Art Directors Club of NY.

To mention a few, Lorenzo has collaborated clients such as: Netflix, AGBO (Russo Brothers), NBC, Warner Records, Warner Brothers, Visionary Press, Riot Games, Rotten Tomatoes, Cote Korean Steakhouse, Polyvinyl Records, and Uno–Due Magazine.

Lorenzo holds a certificate in Type Design from The Cooper Union and a Bachelor’s Degree in Industrial Design from IUAV in Venice, Italy.

Close

Lorenzo Fanton
Photo by Claudia Zalla

E-Mail
Twitter
Instagram

AREAS OF EXPERTISE
Brand Identity
Art Direction
Graphic Design
Type Design
Creative Direction
Editorial Design
Packaging Design
Web Design