Warner Records is the Los Angeles based record label owned by Warner Music Group. They are one of the most iconic labels in the world with a roster to back it up. Formerly known as Warner Brothers Records, we worked closely with the leadership to rename the company and create the strategic foundation of the brand.
“Born in the California sun, at home everywhere on earth” is the brand’s tagline coined to represent the global impact of the company. The logo was inspired by the California sun, a simple design to adapt to a span of music genres. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world; it demonstrates that the company values creativity above all.
Client: Warner Records
Agency: Pentagram
Areas of Focus: Branding, Logo Design, Art Direction, Web Design, Environmental Design
Year: 2019
Creative Direction: Emily Oberman
Designer: Lorenzo Fanton, Todd Goldstein, Matt Varner
Project Manager: Lisa Grant
