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Lorenzo Fanton Designer & Design Director

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League of Legends is one of the world’s most popular multiplayer online battle arena (MOBA) video games, developed by Riot Games. In its 10 years of existence it has gathered millions of players and fans around the world, making it the largest esports community.

League of Legends has big plans for the future. In order to expand beyond the game itself the task for Pentagram was clear: update the League of Legends wordmark and monogram to be competitive against the top tier entertainment brands.

We started from a geometric typeface to base the new characters on, while keeping some of the details of its original letters. We balanced out the hierarchy between the words clarifying that “Legends” isn’t more important than “League.” The result is a clear, contemporary, and highly adaptable wordmark, easy to transport to any kind of physical and digital media.

Client: Riot Games
Areas of Focus: Logo Design
Year: 2019

Creative Direction: Emily Oberman
Designers: Lorenzo Fanton, Tom Grunwald, Jase Heuser

Key Art and animations made in-house

Information

 

Lorenzo Fanton is an Italian graphic designer and design director based in New York City with experience in the fields of brand identity, editorial design, type design, and digital design.

Lorenzo is known for turning complicated business problems into easy-to-grasp ideas and visual systems while delivering concept-driven, clear, and elegant design solutions across multiple platforms. With a type-driven approach, Lorenzo’s process jumps between thorough research and intuitive creation.

Through his international experience gained at agencies across multiple countries such as Pentagram, Collins, Ogilvy & Mather, The Partners, Siegel and Gale, The Glue Society, and Fabrica, Lorenzo has gained a formidable repertoire of knowledge and qualities. Skilled and adaptable with a passion for design and typography, Lorenzo brings to the table many years of experience managing collaborators and overseeing the design production process.

Lorenzo’s work has been awarded by prestigious organizations including the Type Directors Club of NY, Society of Publication Design and the Art Directors Club of NY.

To mention a few, Lorenzo has collaborated clients such as: Netflix, AGBO (Russo Brothers), NBC, Warner Records, Warner Brothers, Visionary Press, Riot Games, Rotten Tomatoes, Cote Korean Steakhouse, Polyvinyl Records, and Uno–Due Magazine.

Lorenzo holds a certificate in Type Design from The Cooper Union and a Bachelor’s Degree in Industrial Design from IUAV in Venice, Italy.

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Lorenzo Fanton
Photo by Claudia Zalla

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AREAS OF EXPERTISE
Brand Identity
Art Direction
Graphic Design
Type Design
Creative Direction
Editorial Design
Packaging Design
Web Design