Combining dark, plant-filled interiors with ambient beats, Undercote has the feel of a moonlit jungle oasis in the middle of the city, offering guests a bespoke cocktail experience.
The speakeasy location of Undercote, literally below the Michelin star restaurant, Cote inspired the logo and the branding. We translated the interior’s moonlit experience into the collateral materials such as applying a glow-in-the-dark ink (phosphorescent).
To access the cocktail bar there is a series of signage that we designed to match Cote’s. Check out the bottom of Cote’s webpage to find the easter egg, and the access to Undercote’s page.
Client: Gracious Hospitality
Agency: Pentagram
Areas of Focus: Branding, Graphic Design, Art Direction, Web Design, Environmental Design
Year: 2018
Creative Direction: Emily Oberman
Designer: Todd Goldstein, Christina Hogan, Matt Varner
Project Manager: Anna Meixler, Zoe Chrissos
Interior Design: MNDPC Architects
Project Photos: Gary He & Naho Kubota
