Cote, New York’s first Korean steakhouse and one of GQ’s Best New Restaurants in America, located in the Flatiron District, was founded by restaurateur Simon Kim and combines the flavors and ambience of Korean barbecue with those of the classic American chophouse.
The identity, messaging, website, and environmental graphics created aimed at striking a balance between elegant and cheeky, Korean and American-style. The identity centers on a flower-like symbol that contains the Korean character for “cote”, a word that means “flower” or “bloom”, nestled in the center of the “O” of the custom “Cote” wordmark.
The bold, simple logo appears throughout the space. Print menus are oversized in the style of the classic steakhouse or brasserie, with graphics that combine icons and illustrations from vintage American menus and decorative borders from Korean design. Working with the architects, our team also created environmental graphics and other elements of the interior design.
Client: Cote Korean Steakhouse
Areas of Focus: Branding, Graphic Design, Art Direction, Web Design, Environmental Design
Creative Direction: Emily Oberman
Designer: Todd Goldstein, Christina Hogan, Jonathan Correira
Project Management: Anna Meixler
Interior Design: MNDPC Architects
Project Photos: Gary He & Naho Kubota