Millions of film and television fans log onto Rotten Tomatoes, the online destination where they can check out a variety of reviews and trailers for movies and TV shows, ranking them from “rotten” to “fresh”.
“Fresh” is also what Rotten Tomatoes was looking for when they came to Pentagram for the first significant update to their visual identity since 2001. Since then, the online review aggregators has grown into a reputable brand, so the logo and monogram needed to look professional and credible, while still retaining a bit of the madcap spirit familiar to fans.
I and the rest of the team in charge of the project introduced a modern look and feel that distills the brand’s joyful, wacky attitude in a streamlined design that works well across online and mobile platforms.
Client: Rotten Tomatoes – Fandango
Agency: Pentagram
Areas of Focus: Brand Identity
Year: 2018
Creative Direction: Emily Oberman
Designer: Todd Goldstein, Greg Morrison
Project Management: Lisa Grant
